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Healthcare

Our healthcare practice is led by industry veterans who have a long term passion for uncovering the behavior and attitudes of your stakeholders. From patients to physicians, from caregivers to key opinion leaders, we cover all TAs in this market.

We consult on local and global assignments, from new product development to communication development to lifecycle management. We translate raw data and perceptions into practical global brand strategies and local tactics.

We routinely engage with the following Healthcare Audiences:

  • Physicians from all specialties
  • Nurses
  • Hospital support staff
  • Managed care decision-makers/payers
  • Pharmacists
  • Patients/consumers
  • Caregivers (family/friends)
  • Key opinion leaders
  • Hospital P&T committee members
  • Long-term care/nursing home facility staff and directors

Top of Mind is a member of: EphMRA, PBIRG, PMRG, etc.