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Approaches

We answer all questions, that your (“marketing”) heart desires. For that we are methodically open, we feel that we are specialists in “understanding and consulting”, even for quantitative projects, which today make up 50% of our turnover.

The method of collecting data follows the research goal. Classic qualitative methods – group discussions, individual interviews – come into account, as well as the modern adaptations, like online communities or ethnographic approaches and the quantitative methodologies face-to-face, telephone, online panel or web interception. Social media monitoring is also part of our range.