Top Of Mind — your assistant in surveying opinions of healthcare professionals and patients
We will address your queries promptly, efficiently, and affordably
Contact us
20+ years in the market
About us
We have been conducting quantitative and qualitative research projects since 2004: face-to-face, online, and CATI
Project geography
Nationwide: Russia’s major cities and cities up to 100 000
Research target audiences
Doctors, pharmacists, patients as well as medicine shoppers, KOLs and purchasing agents
Our solutions
Brand and strategy
- Brand health (BHT)
- Consumer behavior (U&A, CJM)
- Patient segmentation
- Segmentation for doctors and pharmacists
- Business sources evaluation
- Observed shopping trips in pharmacies
Communication effectiveness
- Medical representatives performance check (RepCheck)
- Multi-channel promotion
- Ad testing
- Mystery shopper
Product and pricing
- Pricing research (iPrize, Conjoint, PSM)
- Concepts, creative ideas, and packaging testing
UX testing
- UI in websites and mobile applications
Online panel and questionnaire programming
- Online medical panel (doctors, pharmacists, medical staff)
- Panel-based express surveys (from problem to solution in 7 days)
Syndicate projects
- Promotional activity by players - DocTrek, PharmTrek
- Independent rating of professional resources for doctors and pharmacists
Online panel
Largest specialized online medical panel in Russia
- Panelist validation carried out annually
- Fast research: collecting data at short notice
- Transparent pricing and prompt quoting
The panel currently features more than 50 000 panelists. These are doctors of various specialties, pharmacists, nurses
Our customers
